Marketing trends come and they go, a yearly testament to techniques that are tested and then fall by the wayside again. However, there are some cases when the trends that emerge actually may have a larger than expected impact on the digital marketing world as a whole.
So, with that in mind, here are four of the trends that will rock the digital marketing world in 2020:
1 – ‘Micro’ Moments
In the buying process, there is a particular sales funnel that many customers are thought to follow. However, in the modern day, these might be starting to be replaced by something called ‘micro moments’.
These are moments when people have an instant urge to buy, turning to their phones in order to make a purchase, choose a restaurant or anything else of that nature. The trick to catching these micro moments is to understand when and where your customers have these ‘I want to buy’ moments, then catch them in them.
So, to achieve this you need to work out where users make these searches. How best to deliver your product or service as the solution they need. And then make sure you offer this in as few clicks as possible.
Ultimately, you need to research your users and then process user behaviour in order to fully take advantage of these micro moments. But, your digital marketing strategy will be much more comprehensive as a result.
2 – Personalization
If you haven’t started personalising your marketing efforts, then you are already far behind your competitors. Personalised emails, social content and the like all need to be directly targeted at the customer. And the fact of the matter is that personalised content has never been easier to implement than ever before.
Generic advertisement is only bound to annoy users, it feels like the business cares more with personalisation and many click-through rates tend to be better.
3 – App Development
Have you started to serve content to your users via an app? If not, then you may be missing an important marketing trick in 2020. The fact of the matter is that users are inviting brands into their space like never before when it comes to apps.
If a user chooses to download your app, then your brand will consistently be on their screens and reminding them of your business. Which can be further enhanced by using techniques such as push notifications. And this also ties into personalisation, as you will be able to offer a great experience for the user – which makes your brand that much more appealing for them in the long run.
Ultimately, if you haven’t started app development yet then it needs to be something you seriously invest in during 2020. Or even more targeted strands such as using an Alexa developer to access thousands of users with Amazon devices. Otherwise, you could find yourself being left behind by your competition.
At the end of the day, 2020 will see several different digital marketing trends take flight and fall apart faster than you can say “marketing”. But, that doesn’t mean you shouldn’t take notice as these trends come and go. Choosing the right, long-lasting, trend will see your business elevated above the rest if done right.
So, follow these trends into 2020 and see where they take your brand next!