Marketing trends come and they go, a yearly testament to techniques that are tested and then fall by the wayside again. However, there are some cases when the trends that emerge actually may have a larger than expected impact on the digital marketing world as a whole.
So, with that in mind, here are four of the trends that will rock the digital marketing world in 2020:
1 – ‘Micro’ Moments
In the buying process, there is a particular sales funnel that many customers are thought to follow. However, in the modern day, these might be starting to be replaced by something called ‘micro moments’.
These are moments when people have an instant urge to buy, turning to their phones in order to make a purchase, choose a restaurant or anything else of that nature. The trick to catching these micro moments is to understand when and where your customers have these ‘I want to buy’ moments, then catch them in them.
So, to achieve this you need to work out where users make these searches. How best to deliver your product or service as the solution they need. And then make sure you offer this in as few clicks …
